Whitney Fredin Events
Food & Drink
CONTEXT
Whitney Fredin Events, a vibrant, woman-owned company based in Boise, ID, sought a website refresh to elevate their online presence. They aimed for a modern, visually appealing site that also incorporated creative elements and made full use of their stunning gallery of high-quality event photos.
Client Goals & Design Logic
A modern, functional website that beautifully showcases event photography and simplifies the client ordering experience.
Whitney wanted a website that not only looked elevated and modern but also functioned seamlessly. A key focus was redesigning their downloadable PDF menus, which, while artistically beautiful, were difficult for clients to read and use. The goal was to remove friction from the ordering process by making the menus clearer and more user-friendly. Additionally, we ensured that the design emphasized the event imagery, with a well-structured Past Events portfolio page that allowed each project to shine.
OUTCOME
The result is a modern, functional website that beautifully showcases Whitney Fredin Events' high-quality imagery while streamlining the client experience. The redesigned menus are now easy to navigate, enhancing the ordering process and reducing friction for clients.
client Luv
“Awesome experience!”
Awesome experience! Marya was so easy to work with, made things really clear, communication was great! Would highly recommend and will work with her again!
— Whitney F.