Selfmade Apparel

Selfmade Apparel, an ecommerce fashion brand for achievers, needed to prepare for growth ahead of summer fitness expos. To support this, we conducted a design audit focused on improving user-friendliness and customer flow. We implemented recommendations that included removing redundant buttons, aligning text and images, creating custom graphics for sections and banners, and enhancing the shop experience. The result is a streamlined and user-friendly site that supports Selfmade Apparel’s growth as Luke continues to promote his brand.