Chronicles of a Black Girl Sprinkled with Sazón

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Client Goals & Design Logic

Che Alexander, a Spiritual Life Coach and ATR practitioner with Afro-Caribbean and Indigenous Puerto Rican heritage, needed a central space to share her spiritual, wellness, and health expertise. I developed a comprehensive website with a design that honored her diverse identities, incorporating elements like coconuts, cowrie shells, and floral foliage. The site was thoughtfully crafted to guide visitors through her story, services, and product offerings, all within a fast-tracked two-week timeline.