Caroline Pinney
Art & Design
CONTEXT
Caroline Pinney is a contemporary figurative artist whose work delves into themes of intimacy and human relationships. She needed a site migration and redesign to enhance the user experience while providing a clean, simple, and accessible showcase for her impactful artwork.
Client Goals & Design Logic
A refined, user-friendly website that beautifully showcases Pinney’s artwork and facilitates effortless collecting.
The project involved migrating Caroline’s site from Squarespace 7.0 to 7.1 and implementing a design that focused on user experience. We introduced custom-coded font pairings and a consistent color palette that complemented her art. Additionally, we developed a streamlined ecommerce shop and portfolio page, ensuring visitors could easily navigate, browse, and purchase her work.
OUTCOME
The redesigned website now offers a refined and intuitive experience, making it effortless for visitors to explore Caroline Pinney’s work and purchase pieces directly. The site’s clean, cohesive design successfully aligns with her artistic vision while providing a seamless platform for her audience.
client Luv
“I’m more than happy with how it turned out.”
Marya was not only pleasant to work with, but well versed in everything I needed help with. She completely migrated my website and gave it a new look/feel that feels consistent with my brand and business. I really appreciated her diligence on this project and I'm more than happy with how it turned out. I highly highly recommend her!
— Caroline P.